The idea behind this company came from the heart, from the desire to provide the types of options I wished I had during a difficult time.
My Opa passed away three years ago. Our family spent a lot of time together afterwards – we had to make a lot of decisions about where and how we were going to bury our beloved grandfather. In the end, we decided to bury him in Germany. He was the first of our family to immigrate to Germany, and it was only fitting that he be the first of our family to be buried here.
Each family member took over a specific job. This was a completely new situation for every single one of us. I, the youngest grandchild, was given the job of finding a temporary headstone. Despite plenty of research, I couldn’t find a provider that matched our beliefs and our needs. Most of the products I found assumed that the buyer would be Christian. The non-Christian products didn’t seem appropriate for my Opa, they just didn’t match with his culture or his personality.
So, we decided the best thing to do would be to hire a carpenter to make a customized temporary headstone. After visiting him in person, we came up with a design that we felt was truly fitting for Opa. And as the carpenter worked, we kept in touch, going over the details again and again. The carpenter didn’t speak Turkish, and so we had to be sure that he had correctly understood the information we gave him. Plus, I had to report back to the other family members, to make sure they agreed on the design. That meant that although my beloved Opa had just died, I had to be available 24/7, and I was under a lot of stress trying to get things right. All I really wanted was time to process my loss and say goodbye to my Opa. After it was all over, I just couldn’t stop thinking about ways to help other people in the same situation.
But I needed to find the courage to turn my ideas into a reality. With support from a good friend who has since become my business partner, I decided to make the leap and we started adieu together soon afterwards.
Our philosophy is:
”Integration must take place both during life and after death. Everyone must have access to the funeral they want and deserve – that’s the only way to ensure they are truly part of the community.”
After more than three years of hard work, we were finally able to launch our company. Our products are all lovingly made by hand. Sustainability is one of our core values, and we take it into account during all development and optimization processes. We select materials that are as environmentally and ecologically friendly as possible. We also work with local partners whenever possible; keeping things local means deliveries are shorter and more resource efficient, and facilitates communication.
Our goal is to provide respectful memorials for all people, to ensure that, regardless of who they were or what they believed in, they can be remembered with dignity. We want all surviving loved ones to feel comfortable when they visit the final resting place of their family member or friend.